Marketing Kraft Food Group, Inc.

KRAFT FOODS GROUP, INC. JASMINE de GENESTE kraft paper Foods Group, Inc. kraft Foods Group, Inc. is a compilation of C. W. Post, Oscar Meyer and James Lewis kraft paper. each(prenominal) of these men started a business that would change state significantly because of the innovative thinking and deal they had to produce a intersection that gained guest loyalty and profits. The way they conducted business in the latenineteenth Century, early 20th Century showed tidy sum for a emerging that would be up to(p) to distri yete productions effectively and efficiently with advertising the notice style. Mr.Post employ market step up techniques that argon now considered industry standards, but which were innovative for their time. These included extensive advertising, coupons, innocent samples, product demonstrations, plant tours and recipe booklets (Mit. edu, 2013). more organizations today sulleners, free samples, coupons and product demonstrations and the core of money t hat argon used for marketing is astronomical. Each of these men went around the communities to publish and sell the products to nodes, by development long horse and cart. This gained the trust of customers and the appreciation that they delivered every last(predicate)owed them to gain blush more business.Throughout the years as each of the companies grew and the mark material body became popular and bank by consumers, allowed for mergers and acquisitions to expand the businesses to make higher(prenominal) profits. In the early 1980s universal Foods acquired all three companies and formed kraft paper Foods Inc. in 1989. kraft is a beloved- meg-dollar brand that spans the continent with many different products from undistinguished butter to tall mallow and anything dressings (kraft paper. com, 2013). A accompaniment confided by millions across the world. Many home plate in North America and Canada believe the brand name Kraft to be a name to be trusted.Kraft was a su bsidiary of Mondelez world-wideistic until 2012, a spun off was done to allow Kraft to decoct on the North American and Canadian grocery business leaving Mondelez to steering on the snack business globally. It was a move that was made to allow Kraft to take advantage of its brand name with consumers that trust and rely on the products. The delegacy is to be North Americas best aliment and beverage party. Our company has a great heritage that were building into an even greater future (Kraft. com, 2013). The mission statement is short and sweet, and the company stands behind be the best food and beverage company.This is proven in the annual report that states Wal-Mart was responsible for 25% of gross revenue alone (Kraft. com, 2013). Kraft $18 billion dollar company with sales in food and beverages and the impact that it has had on 98% of households in the United States along with 99% in Canada. Krafts customers be wholesalers, supermarket chains, distributors value store s to name a few. The name in itself is worth billions and Kraft is using it along with the explanation from the beginning of the 19th Century to show, how it will impact consumers future. Kraft is a beloved-billion-dollar brand that spans the continent with many different products from peanut butter to cheese and anything dressings (Kraft. com, 2013). All part of the positioning of the products that has the Kraft name that consumers trust and depend on. Kraft realized that it needed to separate itself from Mondelez International in order to increase profits, customer loyalty and sh atomic number 18holders support. The strategic move will help Kraft once again go bad Americas deem one family name. The customer aggroups interact with operations to effectively manage customer relations.This is achieved by collaborating with customers to develop strategies to introduce new products, desex categories, consumer insights, consumer markets, promote products, and price setting. Kraft r esources atomic number 18 combined across product lines to effectively support retailers, and advice retailers on the strategies to use for products to check the highest profit. Acosta and Crossmark be the sales and marketing agencies used by Kraft as extensions to the customer team to go away in-store product stead support, distribution and execution of promotions for products.Innovative thinking and engine room has enabled Kraft to reach many of its customers by nature of the Internet. It can work for your product or service if you plan and course an integrated communications plan intentional to strengthen and observe your relationship with the customer (Muse, 2013). Kraft web position is very informative and it has all the information that customers and retailers find informative. It gives insight to the mission, vision, environment, sustainability and history of Kraft.This is all part of marketing as stated by Professor Brauer the offshoot of planning and executing the conception, pricing, promotion, and distribution of goods and function to facilitate exchanges that satisfy individual and organizational objectives. The product positioning used by Kraft Foods Group, Inc ar a combination of competitor positioning, price positioning, graphic symbol train positioning and product attributes. Kraft fountain competition with large national and international companies, and have to differentiate its product from competitors to maintain competitive advantage.The woodland of products and innovative harvest-tide, brand name, and the loyalty of our consumers for the excellent service we provide help position Kraft products. Our consumers and customers are satisfied with their product preference because they are given the ability to identify the product. increase placement is the insertion of commercial products in entertainment products (Miclot, & Segal, 2012, p. 20). The use of advertising campaigns to market brand names along with promotions for consumers are accomplished by third-party vendors by analyzing buying patterns, trends and the knowledge that we have on consumers to bring in marketing programs.The goals and objectives for Kraft Food Groups, Inc. are to be able to predict, identify and defend the taste and dietary habits of consumers and to offer products that petition to consumer preferences (Kraft. com, 2013). Being able to predict the shifts in consumer taste for short-term, or long-term trends is imperative form for Kraft revenue. The different products offered to consumers are to a fault important and Kraft innovative team will undertake the development, introduction, and rapid growth for products.Intellectual property protection for Kraft product and ensuring that the rights of others intellectual property is not being infringed. The perception of Kraft Foods Group, Inc. must be positive by ensuring health implications of products has the highest quality to be accepted by consumers. The sales and market share are alter if consumers are not satisfied and if products are not developed quickly. Ensuring that divestures are give of our debt and we maintain a great place in the Standard and Poors ratings. Being ready to keep the comparative advantage if Mondelez should become one of our competitors in the future.Kraft Foods Group, Inc. will ensure that consumer satisfaction are met by offering a diverse set of products with the highest quality to ensure increase revenue for shareholders. honorable mention Brauer, T. (2013). Marketing. Retrieved April 12th, 2013 from the Colorado Technical University Web site https//campus. ctuonline. edu/pages/MainFrame. aspx? ContentFrame=/Home/Pages/Default. aspx Kraft Foods Group. (2013). Mission Statement. Retrieved April 12th, 2013, from the initiation dewy-eyed Web http//www. kraftfoodsgroup. com/About/index. aspx Kraft. com. (2013).Annual traverse on Form 10K. Retrieved April 12th, 2013, from the instauration all-inclusive Web http//www . kraftfoodsgroup. com/Investor/annual_shareholders_meeting. aspx Miclot, S. & Segal, S. (2012). Introduction to Marketing. Words of soundness LLC. Schaumberg, IL. 1st Ed. Mit. edu. (2013). The History of Kraft Foods, Inc. Retrieved April 12th, 2013 from the World Wide Web http//web. mit. edu/allanmc/www/kraftfoods. pdf Muse. (2013). evolution Marketing Strategy and Mix. Retrieved April 8th, 2013 from the World Wide Web https//campus. ctuonline. edu/courses/MKT210/p1/hub1/25351. pdf